Holy Cow - Yoga Studio

Holy Cow Yoga is a brand identity project for a yoga studio that combines wellness practice with a distinctive, character-led visual concept.

The identity centres on a custom emblem that integrates a stylised cow motif with henna-inspired illustration, creating a symbol that blends cultural referencing with a calm, expressive visual language.

The wider system explores how this illustrative approach can extend across branding touchpoints, supporting a tone that feels grounded, approachable, and slightly unconventional within the wellness space.

Alongside the core mark, I developed supporting visual elements intended to reinforce consistency across studio communications, creating a cohesive identity that balances personality with clarity.