Niteo

In early 2022, I co-founded Niteo, a branding and design studio delivering identity and campaign work across fintech, events, fashion, entertainment, and social impact sectors.

As part of establishing the studio, I developed the brand identity and visual system, defining its tone, aesthetic direction, and application across digital and marketing touchpoints.

The identity was designed to balance clarity with energy, creating a flexible visual language that could adapt across multiple industries while maintaining consistency and recognition.

Alongside client work, this project allowed me to shape how a studio presents itself visually and strategically, combining brand thinking with hands-on creative execution.