Oz Bakery

Oz Bakery is a brand identity, livery, and packaging project developed for a wholesale bakery undergoing rebranding under new ownership.

The brief called for a visual identity rooted in traditional Romanian bakery heritage, with an emphasis on authenticity, craftsmanship, and quality.

I developed a cohesive brand system spanning packaging, vehicle livery, and supporting visual assets, creating a design language that reflects both the cultural origins of the product and its commercial positioning within the wholesale market.

The identity balances heritage cues with clarity and modern application, ensuring consistency across customer-facing and operational touchpoints.