ARLO

ARLO is a conceptual brand identity for a premium children’s skincare line, developed across brand direction, packaging design, and early-stage social media styling.

The identity balances a clean, elevated aesthetic with a sense of playful expression, combining bold colour palettes with whimsical illustration to create a distinctive and approachable visual language.

The system is designed to sit within the premium skincare space while maintaining warmth and personality, reflecting the nuances of modern parenting and the desire for products that feel both considered and engaging.

This project explores how illustration, packaging, and digital touchpoints can work together to create a cohesive and memorable brand experience in a competitive consumer market.