Cryptolytx

Cryptolytx is a platform combining research, data, news, and educational content within the cryptocurrency sector.

As Creative Director, I led the development of the brand identity and visual communication system, establishing a clear and consistent design language across digital and marketing touchpoints.

Working within a fast-moving start-up environment, I was responsible for shaping how complex information was presented visually, ensuring content remained accessible, engaging, and aligned with the organisation's brand values. Alongside the core brand development, I introduced a more playful and approachable visual layer through custom illustrations, engaging social media carousels, and a digital mascot designed to give the brand a distinctive personality.

Rather than following the often sterile conventions of fintech media, I aimed to create a visual experience that felt informative, memorable, and enjoyable, helping Cryptolytx stand out within a crowded and rapidly evolving industry.

This role provided the opportunity to build a visual identity from the ground up while supporting the growth of an emerging business operating within a rapidly evolving sector.