ELI

ELI is an organisation focused on supporting young people through programmes designed to address mental wellbeing, resilience, and the prevention of teenage suicide and substance dependency. Working in partnership with Armando Christian Pérez (Pitbull) and the SLAM (Sports Leadership and Management Academy) schools, the initiative aims to create positive outcomes for young people and the wider communities around them.

This brand identity project centred on creating a visual language that felt optimistic, energetic, and emotionally resonant. The brief called for a vibrant identity capable of reflecting the complexity of human emotions while remaining approachable and engaging for a younger audience.

Drawing inspiration from the fluid movement and colour transitions of the Northern Lights, I developed a visual system that balances energy with warmth, creating a sense of hope, connection, and possibility. The resulting identity was designed to support a digital platform that uses gamification and guided engagement to encourage meaningful conversations and promote positive mental wellbeing.

Given the organisation's mission, this was a particularly rewarding project to contribute to, combining purpose-driven communication with a visually expressive and emotionally led design approach.