During my time at Polyco, I led art direction for a product photography initiative supporting the launch of key industrial hand protection products.

My role focused on translating functional product attributes into clear visual narratives, ensuring that each shoot communicated performance, use-case, and context in a way that aligned with the wider brand strategy.

This involved defining the creative direction for the photography, identifying suitable environments that reflected real-world product application, and collaborating with photographers and production teams to deliver consistent, campaign-ready imagery.

For flagship products such as Grip It Max, I selected real construction environments to authentically represent grip performance in context, ensuring the imagery demonstrated product capability rather than simply showing the object in isolation.

The resulting photography was used across product launch campaigns and marketing materials, supporting both technical communication and commercial storytelling across multiple channels.